We were approached by The Global Yachting Group (GYG) to revitalise Rolling Stock, one of their subsidiary brands. The issue was that the brand was not distinctive enough from other companies within the group and needed it’s own identity in order to set it apart and compete effectively on a global level with its competitors outside of the group.
The starting point was to establish a new logo which exemplified the energy and innovative attitude of the Rolling Stock team. Bold typography was employed, combined with striking colour, to achieve a fresh and dynamic direction from which the design of the website and all marketing collateral and advertising naturally and seamlessly extended.
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