Olant is a well known distributor of products for mothers and babies in Russia.
We worked alongside branding agency Rayner International in redeveloping Olant’s visual identity. Olant has had a strong reputation as a product specialist and a reliable distributor in this sector for over 10 years. As a dynamic company open to new business opportunities, Olant wanted to look at key areas of the current brand with a view to developing its brand expansion into the retail format.
The scope of work included a new brand concept and brand identity, detailed brand guidelines, marketing and promotional media, P.O.S., uniforms and graphics, and recommendations on internal brand culture.
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